Use Who You Help to describe the Coaches and development needs your service is genuinely designed to support. Accurate selections help make your Professional Profile useful to both searchers and SmartMatch.
Complete the available information about goals, career stages, credential relevance, development needs and coaching specialisms. Select only options that you can support through your actual service.
Use the written description to explain the connection. State what a Coach can work on with you, the context you understand and any boundaries or prerequisites that matter.
Do not select every option merely to appear in more searches. A broad set of claims can make your intended audience less clear. If you offer several services, ensure the description makes it clear which needs each service addresses without implying qualifications you do not hold.
