Describe the intended participants and the development need your Event addresses. Make prerequisites explicit so a Coach can decide whether the Event is suitable before booking.
Use the available fields for Coach goals, career stages, credential relevance, development needs and specialisms where they apply. Select the existing options that accurately describe the Event.
In the description, explain what participants will work on and what preparation or experience is required. Distinguish a requirement from a recommendation: someone should be able to tell whether they are eligible to attend.
Do not imply that an Event is appropriate for every credential level just to widen its reach. If the Event serves several audiences, explain how the content relates to each without promising an outcome that attendance cannot guarantee.
